RC Strategic Plan


1. In collaboration with your End Polio Now zone coordinator, promote World Polio Day (24 October) and other polio-related events throughout the year to maintain focus on polio eradication; encourage district leaders to increase giving to PolioPlus.
2. Continue to inspire clubs to contribute at least $100 per capita to the Annual Fund and to encourage all Rotarians to leave a legacy to the Foundation through the Endowment.
3. Assist district chairs in helping clubs find international partners, complete community assessments, and use all of their District Designated Funds (DDF) each year.
4. Encourage alumni participation in club and district service projects, global grants, events that celebrate alumni, and networking opportunities.



1. Collaborate with your RI director, Foundation trustee (if one lives in your region), and regional leader team to develop regional strategies and goals.
2. Organize and lead a regional, multidistrict, or district seminar to address your region’s needs and work together on projects, fundraising, membership, and public image.


New year, new connections — engaging with prospective members

As the new year approaches, people around the world will make resolutions to live happier, more meaningful, more productive lives in 2018. Perhaps they want to get involved and give back to their community. Maybe they want to improve the world on a larger scale. Or they might be hoping to make new friends or professional connections.

Is your club following up with prospective members?

Every January, we see a sharp increase in inquiries about joining Rotary. Prospective members tell us about themselves and what they want in a Rotary club through rotary.org/join. Rotary staff screens these inquiries and sends them to district leaders, who then match the prospective members, or leads, with clubs that might meet their needs. It’s up to clubs to make sure that these people in their communities who want to make a difference hear back from Rotary. Learn how you can follow up on your membership leads to find great new Rotarians.

What first impression does your club give? 

Is your club welcoming to guests? How do you promote it? Rotary’scustomizable club brochure, available on Brand Center, allows you to upload photos of your club in action and show your community its projects and events.

Need more resources? 

Visit the Learning Center to take the new Online Membership Leads course. You’ll see what a prospective member experiences after expressing interest in Rotary. You’ll also learn how you can create a consistent, positive experience for prospective members. Sign in to My Rotary to take the course. In the Learning Center, select the Membership category from the left side of the page, and then select the Online Membership Leads course.

Watch a recording of the webinar Hot, Warm, and Cold Leads: Engaging Your Prospective Members. The webinar covers how you can respond to leads, check and update their status, and find prospective members that are waiting to hear from your club.

How additional revenue will improve your membership experience

Last year, the 2016 Council on Legislation raised dues by $4 to meet members’ growing need for improved products and services. Thanks to this increased support, we’ve provided tools that allow members to expand their clubs and better serve their communities.

Both Rotary.org and Rotary Club Central were completely redesigned in 2017. They are now faster, easier to navigate, and accessible on mobile devices — important for busy members who are always going somewhere. We wanted to make your interactions with Rotary better, too. To that end, we’ve improved our member support, expanded automation efforts, and kept up with changing security and privacy requirements.

You can expect even more enhancements in the future.

Coming soon: Updates to My Rotary; a new financial system with greater data integrity and security; a streamlined process for making a contribution online; and much more.


Young Professionals Summit
A three-day event in Mexico attracted 170 young professionals from 10 countries. Read about it.
What is your club doing to reinvent itself? Tell us your story at club.innovations@rotary.org.